There's more to your story.
There's more to your story.
I work to increase the value, visibility and footprint of your brand, business, people, products and services in the diverse, multi-channel media landscape. I produce content including news releases, ASX announcements, video content, social media posts, scripts, speeches, EDMS, photography, reports, websites and podcasts. The possibilities are endless. It all depends on what your strategy requires.
Featured in…
Now delivering What They’re Saying
Now delivering What They’re Saying, a free micro newspapaper-turned-newsletter for pop-culture and sports enthusiasts, marketers and corporates.
What They’re Saying follows the captions from Instagram and LinkedIn’s most followed social media accounts, showing swift insights into what the biggest celebrities communicate to grow and retain large followerships.
Making you look good.
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I have worked as a journalist with Southern Cross Austereo (SCA), the Super Radio Network and in print with McPherson Media Group (MMG). With SCA, I became a national newsreader. With MMG, my work was published hundreds of times across 14 publications in news, sport, lifestyle magazines and real estate.
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I have worked as an employee for Croplands Equipment, Saputo, a listed top-10 dairy processing company internationally, and for Terragen (ASX:TGH), an ASX-listed sustainable agriculture company. I’ve built the company’s online profile and have placed stories in The Weekly Times, ABC Rural, ACM’s The Australian Dairyfarmer Magazine, farmonline.com.au, Stock Journal, Stock and Land, Triple M Shepparton, Country News, Nine Radio (and 3AW), Tasmanian Country News, to name a few.
I have also worked in a marketing and communications capacity for entities including Agritrading, Mornington Peninsula Shire Council, The Don Dunstan Foundation and Foodbank SA.
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I completed a double undergraduate degree in Media and Arts at The University of Adelaide, which included a stint at Maastricht University in The Netherlands. While studying in Adelaide, I developed marketing skills through more than four years at Nova Entertainment in its street team and as a Master of Ceremonies. After work experience stints with Network Ten and the 7 Network, I realised I needed to complete further study, and completed a Graduate Diploma in Journalism at RMIT. From there, I felt I could hit the ground running with jobs in content creation for print, online, radio, podcasting and now, other communications platforms.
Featured work
30:1 ROI from Paid Social — Croplands (AUS & NZ)
During Croplands’ annual spring catalogue campaign, I influenced a strategic shift toward inbound lead generation via Facebook Messenger for the Compact product range across Australia and New Zealand.
With a total media spend of $16,000, the campaign generated:
1+ million views
Hundreds of inbound Messenger enquiries
~50 high-quality, sales-ready leads
By analysing the specific machinery each prospect enquired about, these leads translated into over $480,000 in qualified sales opportunities — delivering a 30:1 return on ad spend.
TERRAGEN EDUCATIONAL VIDEO
In this video, I worked with Terragen to help introduce and educate its audience to a ruminant feed supplement, MYLO®.
I devised a communications strategy so close stakeholders, investors, clients and agents could view the video before it was rolled out to the greater public across a range of social media platforms.
I wrote the video script, coached the talent through presenting, helped the videographers with the editing process and published the video with sharp, fit-for-purpose copy to cater to each platform. I ensured I used the most appropriate hashtags and identified the best keywords for SEO.
ABC RURAL REPORT
I orchestrated an interview between Terragen CEO Jim Cooper and the ABC for one of its flagship radio programs, The Rural Report. I wrote the media release, sent it to the appropriate newsrooms, set up the interview, received an audio recording and turned it into an engaging video file with ‘descript’.
FARMS ADVICE PODCAST
With the digital era presenting long-form interview opportunities via podcasting, I have pitched and facilitated Terragen appearing on one of Australia’s top 10 agricultural podcasts, the ‘Farms Advice’ podcast with Jack Cresswell.
Media Releases
DelayPay works with Rural Aid to help farmer in need
Croplands launches precision robot for vegetable market
DelayPay secures $30M in capital
DelayPay the first allowing farmers to Water Now, Pay Later
Terragen Receives Research Funding for Methane Emissions Reductions in Livestock
Terragen’s Science Goes Global After Reducing Methane Emissions in Cows
Capturing the attention of politicians.
In ACM’s ‘The Australian Dairy Farmer’ magazine.
In ‘Stock Journal’ (SA).
In McPherson Media Group’s ‘Dairy News Australia’.
In Newscorp’s ‘The Weekly Times’.
In ‘Tasmanian Country’.
In Dairy Exporter magazine (NZ).
Social Media Campaign Success
A campaign for a product which Agritrading distributes, the GrainSense Analyser, has led to more than $100,000 turnover in sales. A handful of posts over a couple of months went from creating awareness in its audience, to generating engagement, and finally converting them onto the product.
Finding influential farmers to give testimonials and telling stories of positive customer experiences is one of the most powerful converters for potential customers who are on the fence about using product. This was the case with Terragen customer Stewie Davies, who uses its product in both dairy and beef cows. Not only has the post reached more than twice the amount of Australian dairy farmers, it has received positive feedback, led to new page likes and is a foundational tool for Terragen’s sales team to thrive.
Cost-effective product advertisements for Terragen have led to enquiries such as this one. The customer used to use Terragen’s MYLO product, forgot about it, then this targeted ad triggered her memory and the success the product brought her. She then signed herself and her sister on as customers, with 1100 cows between them.